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Robin Hood Marketing. Stealing Corporate Savvy To Sell Just Causes

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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds



Описание


Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting

Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good

Fundraising Success Magazine named her Fundraising Professional of the Year in 2007

In addition to writing Robin Hood Marketing Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing

Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco

Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector

Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar

She also worked for CARE International

She has a bachelor's degree in history from Haverford College

She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards

She is also a co-author of a chapter in the book, People to People Fundraising Social Networking and Web 2.0 for Charities

She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa

The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences values, not your own developing a strong, competitive stance and injecting into every message four key elements that compel people to take notice

Visit her blog to learn more http //www.nonprofitmarketingblog.com